Back in 2019 , Zepeti was baptize in the Netherlands , and since then , demand has acquire importantly all over the human beings . Currently , around 3 million unit are being produced , and numbers will preserve to rise as increasingly more agriculturist from dissimilar country will embark on growing this variety . But what makes this variety so successful ? Matthias Meilland , Director of Marketing of this Gallic breeding company , explain .
Zepeti / Petite Knock OutAfter the introduction in the Netherlands , Zepeti was also introduced in the United States under the name Petite Knock Out . According to the stock breeder , it is a breakthrough in the domain of plants as it unceasingly flowers , is exceedingly tolerant to diseases ( Oidium and Black Spot ) , and is resistant to both summertime heat and Robert Lee Frost . " On top of that , it is very summary , even without pruning , and has glowering calendered foliation , " Meilland adds .
Increase in popularitySustainability is a hot topic , and this little and compendious variety works well with this trend , according to Meilland . " This variety launch about four class ago , and we are already approach two million roses sold worldwide . We are notice that it is popular to give a sustainable gift , and this uprise conform to that role perfectly . You are not giving a nosegay of rose that you flip off after two weeks , but you are giving beautiful , small garden patio roses that last several years . " Last year , in 2022 , Star Roses and Plants , the company that broadcast this variety in the US , won an awardfor their Petite Knock Out at The American Rose Trials for Sustainability ( A.R.T.S. ) program . A.R.T.S. identifies the most sustainable , brave , pestilence - insubordinate , and beautiful rose cultivars for use in American landscape and garden .
Launched in progressively more countriesSince the introduction , raiser from different commonwealth have shown their interestingness and now , besides being available in several European and North American res publica , this patio rose has also been launched in China , the UK , and Australia last year . And presently , it will be launching in Southeast Asia ( Thailand , Vietnam and Indonesia ) .
Zepeti in GermanyAt the IPM Essen , which took place at the death of January , Zepeti took center stage at Meilland ’s booth . " Germany is the land where this assortment is being sell the most in Europe ; many leading garden centerfield and DIY stores have it in their assortment , and growers see the order of magnitude increase year after year . "
For more information : Matthias MeillandMeilland roses[email protected]www.meilland.com
© FloralDaily.com/Elita Vellekoop
