This year , Senmatic A / S will separate its detector line and its gardening business to better responsiveness to new trends in the two very different market , says CEO Mads Nychel . The gardening unit , previously screw as DGT , returns to its roots and convert its name to DGT by Senmatic .
For more than a X the Senmatic name has contain both a sensor business , develop industrial sensors , and a horticulture business , developing mastery systems for , e.g. , commercial-grade greenhouses . But soon the two businesses will divide and continue to operate under two names .
" We have decided to separate to enable both units to grow optimally in each of their industries . The two unit manoeuvre in very different markets and with unlike customer , product , and needs . We see this section as a great chance to clearly mark two one by one potent identities , which can continue to be adaptable , enterprising , and flexible – and thereby ride further growth , " enjoin Mads Nychel , chief operating officer at Senmatic A / S.
He explains that in particular the horticultural whole experiences several new market trend and tendencies , which are changing the distinctive yield methods of plants and foodstuff , make an increase need for adaptability from suppliers as Senmatic .
" The way we bring about works and food is changing drastically . Vertical land , growing in closed container , or even underground with no instinctive sunlight gains more and more ground . These changes pass as urbanization increase and as countries which have not traditionally produced food are starting to investigate being part ego - sufficient with the help from technology as ours . That is also why we have already developed LED grow light designed for vertical farming . These are examples of disposition we expect to progress on quicker by get sovereign strategy for the specific unit . "
New name rooted in the pastWith the division , customers in the horticultural whole must also get used to a new name . The horticulture unit , previously known as DGT , returns to its roots and changes its name to DGT by Senmatic . " A name that peculiarly resonates among client abroad " , state Mads .
" Prior to the uniting with Senmatic in 2004 , the horticultural unit was sleep together as DGT , and that is the name most frequently known among customers abroad . commingle the DGT name and the Senmatic name puts us in a warm office . "
The sensor unit will continue under the name Senmatic .
Senmatic A / S will still play as shared administration and direction , and the two divisions maintain a share computer address and a portion out enrolment in the Danish Central Business Register ( CVR ) .
For more information : Senmatic A / S DGT[email protected]www.senmatic.com
