Mystic Flowers is a trend - beat back farm with the design to bring to the industry a renovate perspective when making buying decisions and pay their clients the latest roses and summer flower in the securities industry . " As part of the chain of value in the manufacture , we have found that it is all-important to see the need and desires of all the central players through their own linear perspective and impersonate this cognition in make an on - trend portfolio that complies with these needs , " explains Marketing Manager Maria Belen Muñoz .
Mystic Flowers at IFTF 2022 . Also in November 2023,they will be attending IFTF again . Click hereto get a line more about Mystic and their flowers .
But how do they come about to this knowledge ? Belen Muñoz : " At Mystic , we have an Innovation and Research team that studies trends through minute coolhunting methodologies where we undergo in - profundity interviews with floral primal players such as floral artists , wholesalers , and importer to understand the time value chain ’s need and blob newfangled style . In addition , we have a passion for visit all types of niche breeders worldwide to have a first - script pick of arresting codes and developing them in our evaluation area in Ecuador . As a thing of fact , we supervise to review per year around 200 new varieties from which we break up the most exquisite , unequalled sort to commercialize . "
A visit to the test station of Plantec Ecuador to find out the novel mixed bag .
With all of the insight gathered , they have develop an on - trend portfolio of roses and summertime bloom . " With this portfolio , we bring to the table the most innovative and on - trend varieties that fit dead with a divers and specialised sweeping clientele around the earthly concern . "
Florist render creation with Mystic Flower ’s flowers at Expo Flor Ecuador 2022 .
This team is led by Juliana Bustillo , who is a floral artist herself . " She has an eye to empathise what a florist wants to stand out . As a nerveless hunter , she brings an of import view that is flux with Mystic ’s commercial and production expertise to guarantee that our portfolio is not only on - trend but also meets the sweeping timber standards . "
IFTF 2023Eager to meet the team and learn more about the farm , products , and trends ? This year , Mystic Flowers will be again exhibiting at theIFTFin Vijfhuizen , the Netherlands . " People can find us at A1.32 . "
For more information : María Belén MuñozMystic FlowersEmail : contact[email protected]www.mysticflowers.com
© FloralDaily.com/Elita Vellekoop
