Floriamiata is a glasshouse business specializing in indoor green plants , site on Mount Amiata in the town of Pian Castagnaio , Italy . Unlike most Italian companies that raise a commixture of plants , Floriamiata made a strategic decision two years ago to focalize solely on gullible plant . " This imply no Christmas flower or begonia . We are optical maser - concentre on indoor green plants , and this has assist us stand out among the competition , " says Nino Barile , member of the board Floriamiata , and CEO of the Gape Srl . The society , established in 1985 , has been solely owned by Gape Srl , a hold back companionship , since January 2022 . The change in ownership and the shift in stress are inextricably tied to the bankruptcy of the sure-enough Floriamiata .
pullulate from bankruptcyFloriamiata , founded in 1985 , historically focused on farm a mix of ornamental plant . However , contender in this section is quite rough in Italy , as every baby’s room basically tackles the same marketplace . The challenges for the one-time Floriamiata peaked in 2017 when the company declare failure . After that , the party undergo significant restructuring , culminate in 2022 when Gape Srl , and hence Nino , became the owner of the business .
" Crucial to the restructuring was the switch to solely raise indoor dark-green plants , " Nino manoeuver out . This alteration was dictated by the pauperization to meliorate production efficiency , as focusing on just one case of plant allows for better fine - tuning in the greenhouse environment .
Additionally , the decision was motivated by Nino ’s desire to spread out Floriamiata ’s scope . " If you grow a mix of ornamentals and flush , you are basically direct the local market , which is full of manufacturer in that segment . This intend that we ’d face challenges on a cultivation grade due to the penury to manage different microclimates , and we ’d also face numerous producers competing for the same market place . " The story is different with indoor light-green plant . " Competition for indoor gullible works is more outside than local , " Nino mark . " antecedently , Floriamiata did n’t export anything . Since I took over in 2022 , our exports have grown by almost 30 % . "
Entering a more external market also mean dealing with a wider customer base and dissimilar diagonal and sensitiveness . That ’s why Nino has put a batch of effort into making Floriamiata a really environmentally sustainable business . " For example , I believe we are the only indoor fleeceable plant manufacturer in Europe that uses geothermal Department of Energy to heat our greenhouses , " he explains . " Most sure enough , we are the only large glasshouse producer in Italy operate this agency . topically , there may be other grower using geothermal energy , but we are the only large producer doing this . " Additionally , they have achieved negatively charged CO2 emission , both forthwith and indirectly . " Over fourth dimension , we have capitalized on a depression , an artificial lake , and we recover all the rainwater that deposit there and reuse it . "
High - tech and green plantsOf course , all of this could be attain thanks to the modern novel technology Nino set up in the greenhouses . " We had old pallets and architectural barriers in the greenhouses , " he says . " We dispatch everything and robotized all the movement of the plants inwardly . brusquely put , Floriamiata truly is part of the so - called ' diligence 4.0 ' . " The ' secret sauce ' is proprietary software that allows Nino and the growers of Floriamiata to be always up to speed with whatever is going on in the greenhouses . " We have a proprietary software firm that developed software orient to us , and we always get laid the quantity and quality of each and every plant inside the greenhouse . "
As the saying go , natural endowment borrows , but genius bargain , and Floriamiata knew where to look when it came to better showcasing their offerings to customers . " We also made a Dutch - way web store to better supply to our customers ' needs , " he explains . " Additionally , we have set up a alive camera where client can see the just - picked plants they are live on to buy . " In other Word , customers know which batch they are buying from and which batch a given works is collected from . " We model an open kitchen , where every Floriamiata client can look in spite of appearance . I do n’t think anybody else has this feature in flower gardening . "
Nino and Floriamiata are work on many labor behind the glasshouse drapery . One thing is for sure : they are committed to indoor green plants . " After all , our governments are asking us to imbed more green plants , " he order with a laugh . " We are run on Modern products and selecting new varieties . All the project we are undertaking are designed to bring added value not only to us but especially to our customers . "
For more information : Floriamiata53025 Piancastagnaio ( SI ) , Loc . Casa del Corto sncTel . 0577 781702Tel . 0577 781802[email protected]floramiata.it
© FloralDaily.com/Andrea Di Pastena
