For Fresh - o - Fair , the COVID-19 pandemic was devastating and interesting at the same time , explains Claudia Munoz , CO - Founder of the fellowship . " In Europe , everything froze , customers were invalidate standing orders , it was difficult to get new ones , and we had a fate of precariousness . " To take advantage of the time , they decide to employ it to strategize fresh opportunities . That ’s how they started to focus more on the United States and Canada . A good conclusion , as they have grown 150 % in one year only and they expect this growth to persist in . On top of that , growth picked up again in Europe in 2021 .
Fernando Munoz , Claudia , and Esteban Munoz at one of the flower farms that betray their heyday via new - oxygen - Fair .
move into the US and Canada was complicatedFresh - group O - Fair is a platform that serves as a channel for the direct and sustainable trade of fresh cut heyday directly from Romance American farm to Europe and since February 2021 also to the US and Canada . Munoz about the start : " It was complicated , we did n’t have as much experience as in Europe and there is more contention , " said he .
So , to move forward with this project , Fresh - atomic number 8 - Fair decide to find its way within COVID . They reinforced the operation in the USA and Canada , andset up strategical collaborationwith Sahid Nahim from New Bloom Solutions and David Kaplan from Above All Flowers .
US and Canada : 150 % growth in one year"With their help , Fresh - group O - Fair was capable to improve its image , make strategical changes in the brand and put together a marketing plan to keep growing . From February 2021 , when we just depart our operation in USA and Canada to February 2022 we have a growth of 150 % and we carry this to continue , " Claudia observe .
Europe : doubled sales in 2021During the year 2021 Germany and the relaxation Europe have reactivate again and business has grown there as well . " We have doubled the sales we had a twelvemonth ago in 2021 . "
Reason for successAccording to Munoz , there are two points that are very important column for their success . " Our customer Robert William Service and the fact that we only work with sustainable farms . It is being value by all our customers " , she pronounce .
Ready for more"We are excited about all this ontogeny and we are quick for more . The important thing is not to grow fast but to originate with secure foundations . We are receive orders every day of the year at any time through the platform , also you’re able to call or write when there are doubts . "
For more selective information : wise - o - Fair+49 8131 9029 623 + 1 ( 786 ) 220 - 4836[email protected]www.fresh - o - fair.com
