A ruby-red rosiness has always been an integral part of Valentine ’s Day celebration . It symbolise passion , passionateness , courage , beauty and joy . Something as simple as a perfect red rose hit Valentine ’s 24-hour interval very especial . This Valentine ’s we would like to get wind the perfect red rose which is loved by consumer , marketers , and growers . A journey of a perfect blood-red pink wine begins with a vision and idea in the breeder ’s mind many age before it reaches the consumer .
In this fashion , the two uprise varieties Rhodos and Ever Red , since their introduction to the market by the century - old breeding party De Ruiter , emerge as one of the most favorite red rose during Valentine ’s .
What do the lineament of a perfect rose consist of ? In the following conversation , Mr. Santosh Kulkarni , General Manager of PJ Dave Flora ltd , through Shabistan Khan , spill the beans to us about the Success of Rhodos , Growers & Breeder ’s relationship and his vision of the companionship .
PJ Dave Group is a family have concern organization have five farm locate at unlike altitudes in Kenya . PJ Dave Flora Limited ( possess by Mr. Pravin Dave and Mrs. Elizabeth Dave ) , PJ Dave Flowers Limited and Rising Sun ( own by Mr. Hitesh Dave ) , and Isinya Roses and Porini ( Mr. Rajesh Dave ) . PJ Dave has come a long way from 2 hectares rise farm in 1997 to 240 hectare rose farm in 2020 .
" For any organization , hoi polloi are our most significant assets . As a group , we give more emphasis to the education and health care of our people and community at large . The group has built primary and secondary schools , and classroom for several other schoolhouse in the surroundings . We have also built a clinic for mass at our farm ” , Kulkarni tells us , play up some of the CSR bodily process the group employed .
" We have received a Fairtrade certification and premium will be used in education , wellness caution and to the general benefit of our people and residential area at big . We equally care for our environs ; we derogate the use of fertilizers and chemical , out efflorescence are grown semi organically . ”
PJ Dave Flora Limited uprise roses at an acreage of 57 hectares . thence 37 is destined for the output of Rhodos , at the remaining 20 hectares other varieties and colors are grown . As a mathematical group , PJ Dave grow Rhodos in 90 hectares . Rhodos is only grown by PJ Dave Group .
Question 1 . According to you , what factors make Rhodos a success in the market ?
Mr. Kulkarni : Rhodos is one of the best violent roses of this era . It has all the salutary timber of a wonderful rose . A perfect red-faced color , liberal bloom , slow opening , beautiful efflorescence when it ’s open and relatively longsighted vase living . This beautiful blush wine is almost spineless , easy to work with and the best traveler . It will remain in good circumstance in dry box for foresightful than any of its counterpart .
Question 2 . What made you gravitate to plant Rhodos ? Did you require the success it ’s received ?
Mr. Kulkarni : Our Director / Chairman Mr. Dave is a great visionary and has a great insight in the manufacture . While surveying , we felt the Rhodos will be the best red rose in the industry . At first , it was a huge risk , as we are growing this one miscellanea at a large scale leaf , but with time Rhodos became our skilful marketing variety .
Question 3 . How quondam is your quislingism with stock breeder De Ruiter ? What form of help and support does De Ruiter provide to its grower ?
Mr. Kulkarni : We go back a long time . We have develop a beautiful and successful line of work relation with De Ruiter over an extended menstruum of time . De Ruiter is the only stock breeder hike up marketing bodily function worldwide . They have a dedicated team to the diversity all over the world . For Rhodos specifically , they exercise online and offline marketing strategies render better demand and sales .
inquiry 4 . What will PJ Dave look like in the future , what plan do you have ?
Mr. Kulkarni : We want to become the big agriculturist of the good quality rose with consistent provision . We have a few approaching varieties in the pipeline and apart from that , we trust to further expand the production of Rhodos .
Question 5 . Whom would you like to give a clustering of Rhodos on valentine ?
Mr. Kulkarni : Of course my wife .
For more info : PJ Dave Groupwww.pjdaveflora.com
Clickherefor more information on Rhodos , the Meet my Roses brand by Royal De Ruiter
