Hobaho and Van Zanten Flowerbulbs have announced the merger of the lily breeding activities under the Hobaho flag . This strategic step is an alliance of years of expertness , experience , innovative , and succeeding - orient technology in the delivery industry .
This fusion join the intact lily breeding program of Van Zanten Flowerbulbs and Hobaho , as well as the integration of both experienced and dedicated teams . Thanks to measured preparation , the accumulated knowledge is hold back and the theatrical role of the breeding work is uphold .
As a result , Van Zanten Flowerbulbs and Hobaho are striving for a sustainable future not only for their fosterage effort , but also for the breeding employees of Van Zanten Flowerbulbs who , from now on , will continue their workplace under the Hobaho umbrella . The joint breeding activities will continue in the greenhouses at the Van Zanten Flowerbulbs locating in Hillegom , and apply the existing laboratory and psychometric test facilities of Hobaho in Lisse .
electrical resistance and securities industry potentialIn recent years , Hobaho has invested hard in the field of resistance breeding . The commercial varieties of Van Zanten Flowerbulbs , which emerged from an ambitious R&D programme , fit out in seamlessly with this approach and tone up the joint activeness . This bundling creates a unique combination of scientific depth , practice - oriented software and commercial potentiality .
" With this transition , we are giving a strong boost to our ambition to develop new , live potpourri that match the requirement of the market quicker and in a more targeted way , " allege Theo Aanhane of Hobaho . " We have had constructive discussions with Van Zanten Flowerbulbs and are pleased with the trust and careful transfer of its valuable raising activities . "
Cooperation continue – also internationallyHobaho and Van Zanten Flowerbulbs will go forward to work tight together to develop , trial and commercially commercialise new varieties . This collaborationism is in the main target at marketing new varieties in the Netherlands and also cultivation in the southern cerebral hemisphere at the cultivation positioning of Van Zanten Flowerbulbs in New Zealand . These joint efforts assure continuity in sales agreement and outside wallop of the portfolio of tomorrow .
" In recent years , we have made great strides in the course of study for OTs and Las , as well as in the fostering of pollenless and forked Orientals . multiply resistant and lively lily involve substantial investment . The compounding of Hobaho ’s technological know - how with our modern parent line – and the bundling of royalty income – creates a leading player in lily fostering . This also means a great footstep with a lot of potentiality for our enthusiastic and experienced employees , " says Klaas Jan Vijn of Van Zanten Flowerbulbs .
First joint intro during Dutch Lily day 2025During the Dutch Lily Days , from 3 to 1 December 2024 , Hobaho and Van Zanten Flowerbulbs will be making a joint presentation for the first time . Visitors are welcome at the Van Zanten Flowerbulbs ' location to call for query and hash out the new placement and promising lily varieties .
For more selective information : Hobahowww.hobaho.nl
For more information : Royal Van ZantenLavendelweg 15 , 1435 EWRijsenhout , the NetherlandsTel . : +31 ( 0)297 387170www.royalvanzanten.com
