Launched a ten ago and now one of the bestselling undivided varieties in the European dianthus market . The ware in question is Pink Kisses ® of Selecta one . It is the first product ever in the Selecta history which has been brook by a consumer targeted marketing run and developed to a firebrand . The campaign is running for some years now and since , the requirement in Europe increased importantly . The dianthus securities industry is an authoritative marketplace for Selecta in which they are still growing , adding raw serial publication and varieties . Last year , they even entered the US dianthus mart , with their partner Ball Horticultural Company , being the only USDA - approved raising company supply dianthus and pot carnation cuttings from seaward production into the United States .
How it started?The variety Pink Kisses was launched with first small quantities in 2013 . Soon after that Selecta and from the beginning of the launch it has been supported and promote with selective promotional material fabric . Since 2017 there is a full campaign in place include like branded mass , dissimilar labels incl . friendsticks , posters , banner , bags and accessories like sass stick . ” It is the first product ever in Selecta history which has been supported by a consumer targeted merchandising cause and developed to a brand . Pink Kisses is positioned as girls ’ friendship and idealistic gift afford item with an own slogan “ as beautiful as our friendship ” . The campaign is consort since 2017 some year now with somewhat advance and amendment every year ” , say Klaus Gaumann Marketing Director at Selecta one . And the decision to develop this campaign and brand turned out to be a good decision for Selecta one . “ Pink Kisses is driving the genus Dianthus assortment and has had a major impact on the positive development of the report of Selecta in recent years . ” The trademark Pink Kisses and its exclusive component are protect on a European level . And only recently , Selecta declared its intention to take consistent action against trademark misuse .
Pink Kisses ® Ambiente .
What make pinkish Kisses so special?According to Klaus Gaumann , the variety ’s special characteristic are the copiousness of pinkish flowers ( with a play of color ) , a easy scent , estimable winter hardiness and the long blossoming period , which is continuous from March to September . “ The plants are easy to care for and robust , they are suited for indoor and outdoor purpose . ”
US cast - out – groundbreaking developmentLast class , Selecta One increased the supply of their genus Dianthus to the U.S. grocery . This is considered a groundbreaking development as Selecta One is currently the only USDA - approved breeding company supply genus Dianthus and pot carnation cuttings from offshore production into the United States . “ After 12 years of intensive discussions , negotiations and checks , the US Department of Agriculture has in conclusion given the green visible light . ” So , as of June 6 , 2022 , USDA - APHIS approved Selecta One to export unrooted dianthus cutting from their Kenya farm to the United States .
Pink Kisses and the other dianthus varieties of Selecta One have been received very well . The mart of indoor potted flowering plants is a grow market in the U.S. , stem from the houseplant detonation in late years . Now consumers are looking to add to their indoor décor with living color . easygoing - to - delight potted dianthus like Pink Kisses , Early Love , and I Love U fulfill that need , and also fit well into plant gift - giving holiday , such as Valentine ’s mean solar day , Easter and Mother ’s Day . They ’re densely flower , colourful and fragrant , which trance consumer attending in shop . Outdoors , genus Dianthus are easy to care for in patio container , on balcony , and garden . This versatility attracts the new garden supporter and speaks to their low - maintenance desire . Growers in the U.S. will take account the carefree yield of this class , plus its ability to farm in cool greenhouse conditions , economize energy costs .
On the left wing : Oscar Purple Star , on the correct Dianthus Oscars Mix Mood .
Dianthus – important for SelectaThe Dianthus is an important market for Selecta . “ We are by far the mart drawing card with big shares and the claim “ One in Dianthus ” underline the it clearly ” , says Gaumann . For several year now , they have been grow and they are still growing in the market , adding young serial and diverseness in their dianthus assortment , namely standalone varieties , Peach Party ® , Purple marriage ® , Early Love ® , Scully ® and the new success I ❤ U and their latest increase Aura .
Aura . Clickherefor more information on Aura .
Aura ( name “ Capitan Magnifica ” in the US)So , Aura is the in vogue improver to Selecta ’s dianthus potpourri . It was introduce at the IPM Essen in January 2023 and is now in the launching phase . “ Aura is a limited bauble with a particular charisma . Characteristics are the vigorous , unsloped growth and the proficient fork as well as the versatile uses . Its peak are bright pink with a white bound and it is also suitable for large pots . ” And the feedback so far has been incontrovertible . “ Due to this and based on the product caliber and its appearance we are quite affirmative to go for another success story . ”
Aura Mood
“ Pink your Garden”In 2023 , the marketing focus Pink Kisses ® is on Instagram ( www.instagram.com/pinkkisses_flowers/ ) under the claim “ pink your garden ” . “ We follow twin girls and see how they transplant their garden into a pink promised land , pick up on current trends along the way . ”
CatalogEager to hear more about Selecta ’s new genus Dianthus and early springiness crops , click herefor their catalog online .
For more info : Selecta Onewww.selecta-one.comFor the North American market only : www.selectanorthamerica.com
© FloralDaily.com/Elita Vellekoop
