Sustainability is at the heart of the Dutch Flower Group ( DFG ) . It has been amply integrated in the company ’s strategy . “ We believe that we have to take obligation ” , says corporate social responsibleness coach Raimon Loman . How does the world ’s largest export company in flowers and plants do this ?
With a turnover of more than 1.5 billion euro , the company realizes that it can make an shock on the floriculture chain . " Thanks to our scale sizing , we can take initiative to turn sustainably and to raise knowingness about the theme of sustainability , but we can not do this by ourselves . Sustainability concerns everyone . "
TransparencyDFG is working on corporate social responsibility with all companies in the family . " That is one of the pillars of our scheme . For case , that signify transparent and reasonable craft , sustainable deployment of employees and a volume of at least 90 % of sustainably purchase product . what is more , our building are energy - efficient and CO2 simplification is an important theme . " DFG ’s activities in the area of sustainability are connect to the so - call Sustainable Development Goals of the United Nations . " Every ship’s company in our class has a sustainability ambassador who is responsible for sustainability only . The scheme is provided by DFG , but the individual companies make the policies . The only object lens that DFG genuinely enforces is the FSI objective lens that by 2020 90 % of our buy flowers and plants has to be bring about sustainably . "
Setting requirements"We require to work towards sustainability together in the chain in lodge to make a true impact . " That is why the company is one of the Accelerators within the Floriculture Sustainability Initiative ( FSI ) . " It ’s more convincing when everyone spreads the same message : you have to extend to raiser and customers . " DFG is helping to make a vapourous chain , from source to stop client . " DFG follows the FSI ' Basket of Standards ' , but certifications are a warrant , not an object glass . for achieve the objective of 90 % of intersection bring out sustainably by 2020 , you must have started long ago , otherwise you wo n’t make it . I think it would make an enormous difference if Royal FloraHolland starts setting requirements for append products before long to increase transparency in the chain and to give us , as a Sir Ernst Boris Chain political party , perceptivity beforehand into grower certifications related to the products . This is necessary if we desire to increase sustainability . "
FootprintRaimon believes that transparency and measurability will become even more important in the future . " What is the impact of the choices that you make , where are the opportunities to increase sustainability together ? That is why we want to make our footprint transparent . This way , we can act and advise based on facts . We also want this transparency from our agriculturist and suppliers . Which packaging materials are more sustainable , which crop protection products does the grower purpose , and to what extent and how often , what is a living wage ? These are a few of import questions that need to be reply . Then we can decide together how we can increase sustainability . This utilise to our companies , but also to our raiser and supplier . The whole chain has to become more sustainable because there is no future without sustainability . "
Source : Royal FloraHolland
