Valentine ’s sidereal day is around the corner ( February 14 ) and for Sun Valley Floral Farm in California , USA , this means an increase in demand for lily . However , demand for their tulips is higher as well this yr . “ Due to a famine in that category and Holland tulip pricing at record point high we have many customer adding on tulips , ” Sun Valley ’s Melissa Nickell says . And for tulips , this is just the start as they foresee a very inviolable and prolonged time of year for this crop .
High requirement from various channelsAccording to Nickell , they have been having a lot of success with their various television channel : Mass Market , Wholesale , and eCommerce . “ As a result , bunch cut-rate sale are up and , regrettably , our particular issue business is down . ”
Strong and long seasonSun Valley Floral Farm grow all kind of bulb blossom and many of them , including tulips , are grown year round . January through May is usually their main time of year for tulip , but this twelvemonth , they do not only counter a stronger season , they also foresee a longer season ” . “ We bear a high demand from Women ’s Day to Easter and then on to our Super Bowl – Mother ’s Day . We do look a stronger summer and descend as parts of the country will be allow particular events , finger crossed ! "
Impact 20202020 was challenge , for many companies , including Sun Valley . “ The giving variety has been adapting to a lean and agile team . We have gotten more accustomed to meeting over Zoom ( even when all parties may be on the farm ) to keep social distancing protocol . "
contrive for 2021Planning for 2021 was extremely difficult , excuse Nickell . “ We were very rosy to have Lane DeVries ( the owner of the company ) and an exceptional group of somebody on our leadership team . The team got together on a regular basis ( via Zoom ) to discuss not only area of concern but to fetch forwards originative idea for moving forward . Ultimately , planning for 2021 feel much like rolling the die in a cassino . There are so many additional factors to consider now than just how many tulips we project we can sell . However , we think we are more prepared for this year and the future because of the employment we did in 2020 . ”
Expectations on requirement for flower post - CovidWhen look ahead , to a state of affairs post - Covid , how is the need expected to formulate ? And is it thanks to Covid ? “ We see demand for personal consumption via Supermarkets is up on an everyday groundwork with the elision for the past two holiday ( Thanksgiving and Christmas ) . However , we get a line of may florist having increase in sales as well due to client sending flush to those whom they can not chitchat . ”
succeeding plansPlanning for the future is still very authoritative to Sun valley . “ Our attitude at Sun Valley is that the best is yet to come and so we are constantly planning for the futurity and relieve oneself sure we are able to evolve and swivel as rapidly as life seems to be these days ! With our biggest focus on sustainability , we are working on ways to do more with less and to turn out down on the amount of resources we eat up . ”
For more information : The Sun Valley Group3160 Upper Bay RoadArcata , CA 95521 - 9690 triiodothyronine : 800 - 747 - 0396F : 707-826-8708www.thesunvalleygroup.com
