Carpinteria - based Westerlay Orchids continue its speedy expansion , preparing for 2021 with the addition of Chief Operations Officer Scott Zoch . Under the leaders of Zoch , the companionship looks forward to importantly increased production / distribution to support customer in the new year while maintaining a repute as one of the premier growers in the Western US .
“ Scott has deep roots in our industry and we ’re thrilled to benefit from his in - depth experience working alongside many of the most reform-minded plant retailer , ” says Westerlay Orchids President and Owner Toine Overgaag .
“ From the moment I arrive at Westerlay , I see an organization driven to provide the sound product to their customers through successful investing in technology and inventory , along with the development of gifted the great unwashed , ” says Zoch . “ With the support of their super welcoming squad - many of whom have partnered with the brand for more than a ten - I ’m positive we can continue to achieve incredible growth into 2021 and beyond . ”
Zoch graduate from California State University , Fullerton with a knight bachelor ’s degree in communication and public carnal knowledge . He then spent 18 year with industry leader Color Spot Nurseries serving in various role , including Executive Vice President of Sales & Marketing , at long last lead the companionship as Chief Executive Officer throughout their final restructuring and sale . His study experience also includes 13 days in operations and merchandising for both small and large L&G / habitation décor retail chains .
He now brings to Westerlay an extensive background in squad leadership , sweeping operations , sales and marketing , selling , logistics , and materials management functions . Having learned throughout his career the importance of place the customer ’s needs first through the development of effectual teams and summons , Zoch will satisfy his place as Chief Operating Officer for Westerlay Orchids by proactively synergizing people and chapiter to accomplish the company ’s goals . These include double tax revenue in the next 5 year , flourish into novel tropic flora , and creating the west coast ’s strong brand in sign of the zodiac plants .
For more selective information : Westerlay Orchids3504 Via Real , Carpinteria , CaliforniaT : 805.684.5411F : 805.684.5414www.westerlayorchids.com
